What's More Important Than Rates?

Posted by GoGSF | September 21, 2018 | customer service, mortgage rates, mortgage lender, fintech

Lady Resting GSF

Let’s be realistic, who can offer you the lowest rates is what you look for in a mortgage lender.  But in such a competitive market, is there more?   How do you decide when rates are similar?

The dream of owning a home is a personal and emotional one, don’t be confused by the process or unaware of options you may have.  A good mortgage lender will walk you through what you need to know and answer all your questions in a timely manner.  Look beyond the rate for a company that will find ways to make the process as quick and smooth as possible.

Key areas to think about when looking at lenders:

  1. True to their core values. What is their reputation, do they do the things they say they do?  Make sure you are checking reviews.  Also ask around, find out others you know had a good experience with the lender. Doing everything they can to get you into a house – variety of options
  2. Variety of Products. There are a many loan types and options out there.  It’s the lender's job to offer you the best loan to meet your specific needs.  From a variety of down payment options to loans for lower credit scores, is your mortgage lender looking out for your best interest.  Is the lender finding alternative products and pricing to get you into a home? Don’t let speed-over-service leave you unaware of better loan options.
  3. Are the partners there to help you or the mortgage lender?  In any industry, many businesses partner with other businesses for their own benefit.  When a lender partners with someone else, what is the benefit to you – will it make the process easier or faster?  Make sure your lender is working with reputable companies that are there to help you out.
  4. Technology. Is your lender using technology to become more efficient? The more efficient they are, the better it is for you. Technology should not only make the process easier for you with mobile apps and online portals but make the lender more efficient.  When they cut costs, you should see the benefit in terms of reduced rates and overhead.

Rates matter when looking for a mortgage but consider some of the intangibles to get better value and peace of mind. 

To learn more about GSF Mortgage Corp – visit or to read our reviews -

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